- 1.How Formform thinks
- 2.Getting in
- 3.Starting a project and inviting clients
- 4.What your clients experience
- 5.While the interviews run
- 6.Navigating the workspace
- 7.Understanding the household
- 8.Your first themes
- 9.Making decisions inside a theme
- 10.Working across themes
- 11.Pressure-testing a theme
- 12.Producing and defending the brief
Getting in
An account, three questions, and a real person reading them. Access isn’t instant: nobody is let in automatically. But the wait is usually measured in hours, and there’s nothing to do while it runs.
Make an account
Create an account on the sign-up screen. Enter any email and a password, or continue with Google. The account is created and the screen advances straight to the pilot application.
Answer three questions
The application is one screen. Your practice name and its size, how you brief residential clients today, and the biggest gap in that process. The third is the one that gets read properly.
What happens next
The application goes to a person, not to a queue that opens on its own. A three-step row reads Applied, Under review, Approved, and review is usually within 48 hours. The email arrives when you’re approved, and brings 60 days of full access with no card.
Dashboard
Your application is under review
We’re reviewing your application and will get back to you shortly. You’ll receive an email once you’ve been approved as a Research Partner.
What happens next?
Review within 48 hours
Our team personally reviews every application. Most approvals happen within one business day.
Email notification
You’ll receive an email the moment your account is approved — no need to check back.
Full access unlocked
Once approved, you can create projects, invite clients, and start generating design briefs immediately.
While you wait, learn more about how Formform works with your design practice.
Explore FormformWhy sixty days
All 12 partsThe pilot is meant to be run on a live project, not evaluated in an afternoon. A residential brief doesn’t resolve in a fortnight, and a trial shorter than the work it’s for only ever shows you the outside.