- 1.How Formform thinks
- 2.Getting in
- 3.Starting a project and inviting clients
- 4.What your clients experience
- 5.While the interviews run
- 6.Navigating the workspace
- 7.Understanding the household
- 8.Your first themes
- 9.Making decisions inside a theme
- 10.Working across themes
- 11.Pressure-testing a theme
- 12.Producing and defending the brief
Starting a project and inviting clients
Setup asks for almost nothing: a name, a client, a link. The one part worth slowing down for is the note you write about who your client is, because the interviewer reads it word for word.
Start a project
There is no intake form. A project starts empty and gets named in place: one click makes a New project, opens it, and selects the name so you can type straight over it.
What do you know about this project so far?
Add a client
Clients are added in conversation, not in a form. You say who they are, and a card comes back with the name filled in, an optional email and a notes field. Nothing exists until you confirm it.
Chat · Mitchell Residence
Add Sarah Mitchell as a client.
Add client
ClientWrite the note
Write the note the way you would brief a colleague before a first meeting. It is handed to the interviewer word for word, as context about who it is speaking to. It does not decide which topics get asked; that is worked out separately.
A thin note
True, and the interview already asks about work. It learns nothing it would not have found.
A good one
Now the interview knows who it is speaking to, what is delicate, and where to go carefully.
Send the invite
Click Invite next to a saved client and a private link is minted for that person. Copy it into your own message, or send it from here if you added their email. There is no account for them to make.
Detail panel · Sarah Mitchell
Sarah Mitchell
Client
Link ready to share
Created just now
/invite/pcl_sarah_mitchell
Why setup asks so little
All 12 partsMost tools front-load a project with a form: type, budget, scope, intent. Formform asks for a name, because those answers are the work. A project that makes you guess them starts with your assumptions already inside it.