How Formform works

Real client work, start to finish: from the first invite to a defended brief. Twelve parts, each one a short film and a written chapter you can look things up in.

Parts
12 parts
Total running time
18 minutes of film
  1. 1How Formform thinksWhat evidence, themes, moves and constraints are, where each comes from, and what happens on its own once you decide something.1:06
  2. 2Getting inSign up, apply with three questions, hear back within 48 hours, land on a dashboard with 60 days of access.0:56
  3. 3Starting a project and inviting clientsCreate a project, add a client, send the interview invite.1:12
  4. 4What your clients experienceThe client side of the invite link: no login, four shapes of question, and where the questions come from.1:26
  5. 5While the interviews runExtraction badges, the transcript drawer, and pasting in what you already know.0:43
  6. 6Navigating the workspaceThe three panes: sidebar for what exists, chat for where you work, detail panel for what you’re looking at.1:09
  7. 7Understanding the householdAsk questions of everything your clients said, and find where two of them pull against each other.1:10
  8. 8Your first themesSuggested themes appear in the sidebar with a badge. Open one to start working, or write your own.0:45
  9. 9Making decisions inside a themeOne move, and Formform re-checks the whole project on its own: a gap from the clients, a conflict from your other work.1:31
  10. 10Working across themesStart a variant from a theme you already have, combine two into a third, and tidy up what you have stopped using.0:56
  11. 11Pressure-testing a themePressure-test a theme, find the hole, ask what survives if the budget drops.1:31
  12. 12Producing and defending the briefDraft the brief, reshape it, export a PDF, and trace every line back to a client’s own words.1:23